KQED

Role: Social Media and Digital Audiences Associate

Under the Audience Development team, I became the lead social media staff member overseeing KQED’s flagship accounts by the end of my tenure.

While at the helm of KQED’s main handles, I was able to drive significant impact and growth for the organization across all platforms and helped explore new channels.

Platforms managed
Instagram, Twitter, TikTok, Facebook, LinkedIn, Reddit, Pinterest

Dates
July 2019 — September 2021

Company description
KQED is the Bay Area’s NPR radio and PBS television station.

Industry
Media, News, Non-profit, Radio, Television

Work samples

  • Quadrupled Instagram size with shareable content

    Grew KQED’s Instagram from 20k to over 80k by the time of departure with a strategy focused on shareable community resources and news on the platform. Laid the foundational strategy for Reels, carousels, and more.

  • Turning reporting into viral guides

    Worked with reporters to develop guides for local communities during natural disasters, COVID-19, elections and more. These posts generated large amounts of engagement as shareable pieces of content that distributed value and awareness.

  • Launched TikTok and developed foundational strategy

    Led the initiative to get KQED to be one of the first public radio stations TikTok, managing a cross-functional team of journalists and videographers to create viral content for the organization.

  • Audience interaction and content creation

    Interacted with audiences on social media to build community and reflected responses through web content. Even engaged audiences with Reddit AMAs with reporters and guests to create conversation.

  • Work with legacy properties

    Create engaging content and promotional campaigns for properties like Sesame Street, Bob Ross, Ken Burns, and more.

  • Unearthing historical archives footage for social content

    Worked with KQED’s Archives team to edit historical footage from the station to generate high engagement on social media. Developed a content strategy for the series to pair old footage with trending conversations.