Role: Social Media Manager

As the lead Social Media stakeholder at Loom, I bridged gaps between Communications, Brand, Product Marketing, Demand Generation, Support, and more departments.

From organizing and executing campaigns to collaborating on product launches, my viral and user-focused strategy helped Loom double its social following and increase engagement by 95%.

Platforms managed
LinkedIn, Instagram, TikTok, Twitter

Dates
September 2021 — October 2022

Company description
Loom is the world’s leading async video platform.

Industry
SaaS, Video, Technology

Work samples

  • Creative direction

    Partnered with Loom’s creative team to ideate memes about the product that drove viral engagement across platforms.

  • TikTok strategy and management

    Launched and served as the lead strategist and creator for the company’s TikTok, which generated viral success with over a million organic impressions.

  • LinkedIn strategy and growth

    Under my management, Loom’s LinkedIn doubled in size, quadrupled its impressions and engagement, and was listed by LinkedIn as a best-in-class page.

  • Influencer creative partnerships

    Managed Loom’s Creator Program and partnered with influencers to create sponsored product content and encourage UGC.

  • Brand collaborations

    Created co-branded content on social to build affinity with audiences of other technology companies like Notion, Oyster, and Upwork.

  • Product launch social strategy

    Collaborated with product marketing to package product feature updates and launches for social media.

  • Async work thought leadership

    Led Communications and Creative teams to develop an asynchronous work campaign on social media through infographics and thought leadership.